Recently coming across an old article
discussion the evolution of digital marketing today, and the effects in which
the film industry has witness because of it. The article was outdated to about
three- four years prior. Therefore, I thought it would be interesting to read
the views of those witnessing the change within the digital landscape. I find
digital marketing strategies to be highly effective for current and future
filmmakers and creative geniuses. Digital media and marketing plays a large
role within this industry. Filmmakers utilizes outlets such as YouTube and
LinkedIn daily to stream new videos/projects. Sites like Instagram and Twitter
are great for a networking and marketing for ones project.
Online advertising and promotion is generally
inexpensive, so that is one automatic incentive for digital campaign producers.
One can spend a relatively small amount of money, utilize their creativity, and
find digital space in which to reach a broad audience. Doing so, also presents
the opportunity to reach beyond your planned for audience because you never
know whom exactly is using your chosen medium or who is connected to whom.
Nonetheless, I could post the trailer to a film
and then create my own promotional packet. In doing so, positing it online to
one of the several sites, over time will help develop online presence and
attention. Facebook, Venmo and Instagram allows me the artist to tag or link
people who I believe will latch on to my project/teaser/trailer. They are able
to repost it on their favorite social media outlet, with ease in order to share
with others. Thus, spreading my trailer with little to no extra effort on my
part and expanding my promotional reach. Author Matt Dartnell from Walla roomMedia believes that “I think there’s a tremendous amount of inertia in the
movie-marketing business. I think that it’s status quo to spend tremendous
amounts of money through broad campaigns. I think it takes a little more work,
but you can be remarkably efficient in an iterative way, yet at first the
digital route for marketing isn’t a bad one.”
Overall, Timing is incredibly important and one must build up as much hype in the
short space of time leading up to and around the launch as possible.
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