Wednesday, November 12, 2014

Use Social Media to your Advantage!

Many years and generations ago the choice of farthing one's education was not an option. However, today over 59% of the United States population are obtaining a Bachelors degree. Post graduation many graduates are seeking employment, with there being so many talented and driven individuals in the world. Companies and corporations receive unlimited amounts of resumes, and applications. So, my question is how does one stand out? How does one make him or her more "marketable"? Alternatively, even, how does one use the resources that are already available to his or her advantage? 

Social Media has taken over, we all can agree, probably because, we all use it! According to PewResearch; as of January 2014, 74% of online adults use social networking sites. Many people use social media (Facebook, Instagram, Twitter and LinkedIn) for personal and miscellaneous use. A mass of people post embarrassing, drunk and half-dressed photos. Profanity and explicit content on their pages not realizing these are Social media footprints that they are leaving behind footprints, which could possibly be traced. 

I believe social media is a great invention, a trend that seems to continue to grow, expand and flourish. However, I also believe its a functionality that can be used as a resourceful, favorable networking tool to place one in a positive light. Using this resource to one's advantage can possibly enhance job opportunities. For recent graduates, this is a great way to stand out from the crowd, and lead to a promising job search path, if used correctly.
 One must simply revamp his or her social media sites, and brand self in a way recruiters, and or employers would be able to depict thoughts of leadership, integrity and personality through these media outlets. Consistently reposting and posting inspirational, leadership driven and world news literature is a great way to start. In addition, publicizing your volunteer participation, or discipline habits (healthy eating, working out, reading) are the types of characteristics employers look for. Being properly prepared with having resume or some work history already uploaded on sites that are more professional would be a ideal. 

However, in the event that you lived a wild, crazy life in the past or though out college and your social outlets are loaded with derogatory, explicit content. I recently discovered a site by the name of Social Media Examiner. This site guides you through the steps in ways to clean up your social media sites. The world wide wed is a very large system, a system, which can trace anything; you have done or posted form previous years. This is your reputation we are talking about; it is important, so protect it! Think before you post and take advantage of social media.