PITCH PERFECT…

In my most recent course, I was given the challenge to create a business plan pitch for my company. After, dong hours of research I found Filmescape.com.  A site focuses on a simple approach to understanding the entertainment industry. They believe that what is most important asset you need to succeed in the entertainment business is a thorough understanding how it all works. When creating a professional pitch for your future film or project. It is important to aim for simplicity and clarity. This is the point where you paint a visual picture for your investors mind. Use stunning visuals and odd words; intriguing photos inspire while capturing the attention of people emotionally. Addressing your target audience is key, though it’s your pitch, ideas, and heart desires. Focusing on the investors wants is what will seal the deal. Even if that means doing outside research on your investors, its very important to always stay three steps of the investors; leave no room for error. 

 Filmescape.com is great at providing information on general aspects of the industry; creating footage movies, how to write a screen play, knowledge in the fields of film, television, and writing, in addition to round table discussions with individuals whom are currently working in the industry; such as directors, writers, producers and actors. I believe this site will be very beneficial to up an coming artists entering the entertainment world. Unfortunately, the site does not offer that much financing opportunity, though it definitely provides information as to how to go about retrieving this information.

 I do not know about you, but when I am visiting a website, I like things to be accessible, clear, and direct. That is what this site provides, everything is user friendly and easy to find. What stood out to me to was not only the structure of the website but the content. I suggest, that if one is in need of some guidance in a particular field of the world of entertainment, filmscape.com will definitely cater to ones needs.

ENTREPRENEUR EXPERTS...

Chuck Blackman is an internationally known business speaker and mentor. He has been an acclaimed speaker by CNNMoney.com and featured in major entrepreneur magazine such the New York Times and Forbes. He owns company Crankset Group a site that is available for future entrepreneurs to learn about new ways and techniques to grown their companies. Blackman is most notable for his unorthodox and untraditional approach when it comes to preparing a business plan. Blackman believes “that business plans are a waste of time, that time could be spent actually doing the business.” When it comes to the business plan, Blackman feels that one should implement now and perfect as he/she goes. His key points in his business advisory plans that are important;

-Make more money in less time

-Do not get stuck on the treadmill

-Enhance one’s business practices and culture to increase revenue

I believe that these considered key points because it will allow your business to always stay flourishing.

As for another entrepreneur expert that I have research, I cannot say that his approaches on business plans are the same. Business expert Kevin Geiger is a world known filmmaker, He is known for his feature films “Chicken Little”, “Fantasia”, “Ring of Fire” just to name a few. According to Lindsay Pressley’s BlogSpot post on “Film Folks”, she mentions that Geiger believes that key points investors are seeking when presenting a business plan are,

•       How are the investors going to make their money back?

•       Prepare a cash flow projection

•       Create a business plan presentation for investors

These are great key points to consider, I feel that it provides you an outline of what your investors are seeking. Ultimately investors wants to see a return on the money they have invested, and when one is pitching their business plan can already have a detail projection of that, it will make the investors more confident in one’s project.

Moving forward in my journey to entrepreneurship and preparing my business plan, there is a lot to be learn form both experts and applied to my business plan. However, because we are in a day in age where people, investors and contributors wants to see more done versus more than what is being said to come. I plan to incorporate Blackman’s technique towards success and that is simply doing! I will let my work speak for itself. In doing so, I will produce my projects and properly promote and market, in results, will attract the attention of investors. “Implement now, and perfect as you go.” That will continue to stick with me on my journey to success.

References:

http://chuckblakeman.com

http://cranksetgroup.com/?referrer=CHUCKBLOG

http://bpexpertviews.blogspot.com/2012/08/chuck-blakeman.html

http://bpexpertviews.blogspot.com/2012/07/film-folks-kevin-geiger-is-known-for.html

https://kevingeiger.wordpress.com/about/

                                                     

GOOGLE ANALYTICAL OVERVIEW

Recently in my Digital Marketing class, we were asked to create a Google Data Analytics, a report that will keep track of how many new and previous viewers visit my blog page. In addition, to bounce rate, page sessions, and traffic sources. I must say I was quote surprised to see the increase in my page views within only four weeks. Unfortunately, my bounce rate is in the high 90%, meaning that when using visit my site they do not find thing that peak their interest, therefore they move on to the next site in hopes of something more intriguing. Monitoring this data only shows me that I need to create ways to increasing my bounce rate. In doing so, constantly uploading blog posts that are more driven to the film industry, placing information out there will not only capture ones attention but keeps them coming back for more. Nonetheless, I have a lot of work to do, and I will continue to research how to have a successful blog.

PEP TALK FROM KID PRESIDENT

There are many viral videos place out into the world on a daily basis, some interesting, others useful and some simply for entertainment. I would consider myself a “YouTuber”, I find myself searching through YouTube for hours, many times for motivational and creative expression content. I came across a video a while back that stuck with me. I found “A Pep Talk from Kid President” on YouTube. The video is informational, motivational and to prompt an action within ones self. If you have not watched it, I strongly encourage you to do so. The video has generated over hundred thousand views and the channel has gained the same in subscribers.

Searching the video was simple, any long tail or keywords such as “Kid President” or “Pep talk” would lead you directly to video. This video is indifferent when it comes to supporting other marketing efforts; it is not for or against anything in particular. The video links to social media sites such as Twitter and Facebook. When writing posts related to particular content one can utilize hash tags like: #PEPTALK, #KidPresident #WAKEUP #encouragement.

As far as monetizing efforts for this video, only few have been made. However, I do believe because this YouTube channel has turned into something that is recurring, with different topics of today. Many entrainment media driven campaigns could utilize Pep talks from the Kid President. 

DIGITAL MARKETING IN THE WORLD OF FILM

Recently coming across an old article discussion the evolution of digital marketing today, and the effects in which the film industry has witness because of it. The article was outdated to about three- four years prior. Therefore, I thought it would be interesting to read the views of those witnessing the change within the digital landscape. I find digital marketing strategies to be highly effective for current and future filmmakers and creative geniuses. Digital media and marketing plays a large role within this industry. Filmmakers utilizes outlets such as YouTube and LinkedIn daily to stream new videos/projects. Sites like Instagram and Twitter are great for a networking and marketing for ones project.

Online advertising and promotion is generally inexpensive, so that is one automatic incentive for digital campaign producers. One can spend a relatively small amount of money, utilize their creativity, and find digital space in which to reach a broad audience. Doing so, also presents the opportunity to reach beyond your planned for audience because you never know whom exactly is using your chosen medium or who is connected to whom.

Nonetheless, I could post the trailer to a film and then create my own promotional packet. In doing so, positing it online to one of the several sites, over time will help develop online presence and attention. Facebook, Venmo and Instagram allows me the artist to tag or link people who I believe will latch on to my project/teaser/trailer. They are able to repost it on their favorite social media outlet, with ease in order to share with others. Thus, spreading my trailer with little to no extra effort on my part and expanding my promotional reach. Author Matt Dartnell from Walla roomMedia believes that “I think there’s a tremendous amount of inertia in the movie-marketing business. I think that it’s status quo to spend tremendous amounts of money through broad campaigns. I think it takes a little more work, but you can be remarkably efficient in an iterative way, yet at first the digital route for marketing isn’t a bad one.”

Overall, Timing is incredibly important  and one must build up as much hype in the short space of time leading up to and around the launch as possible.